Coca Cola
Both of these clients have gained their power from the internet. For Coca-Cola to gain its own power, they have used the internet, through the power of advertisements.
The bridge is based on the internet based ad campaign called 'Open Happiness' went in 2007. This created more awareness of the brand, increasing their power. (not only through profit but through the internet). The bridge represents 'open happiness' as half of the bridge is partially closed and the other half is opened which leads to the elevator leading towards the meeting place.
Facebook as enabled people
Through the use of the internet, it has enabled Facebook to gain its profit and power through people networking
The bridge for Facebook, surrounds the idea of how networking on Facebook, has lead to the popularity and power of Facebook. When people are on Facebook the ads placed on the sides of the webpage create millions of dollars for the company, furthermore increasing their profits and also increasing their power.
The Base of the bridge represents a 'surf board' (surfing the internet) and the spheres contented to lines represent networking.
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